How to Create a Killer Social Media Marketing for Your Real Estate Business

If you are a real estate agent, you need to befriend the social media as it can help you drive your marketing on top. Most home buyers use the internet to look for their dream house. If you will establish an online presence through the social media, many home-buyers will notice your listing which can convine them to ring your phone.  

Facebook, Twitter and Pinterest are three of the top social media platforms that you can use to help your marketing campaign. Here are some ways to use each of them effectively: 


Facebook is the king of all social media. There are millions of Facebook users around the world which means that it makes it easier for you to reach potential clients.  It also makes communication easier and faster. Here are some ways to take advantage of this site: 

1.Set up a business Facebook profile; don’t use your personal profile. You want people to know that you are a professional real estate agent and using your personal account will not do any justice to prove that. 

2.Post about your area. Show pictures of the great neighborhood where your listings are located.  Highlight the landmarks, amenities and other good things about the neighborhood which can attract buyers. 

3.Upload quality photos of the properties. Buyers want to see first pictures of the property before they will call you and make an inquiry. Make sure that the American University Park luxury real estate looks amazing in the photo. 


Celebrities use Twitter to connect to their fans, maybe you should use this too. Here are ways to arouse the buyer’s interest from your Tweets: 

  1. Tweet about staging and moving in. Give suggestions how clients can make their homes more attractive. Suggest ways to make moving in less a hassle. 
  1. Tweet local news. Keep your followers updated about what’s going on in your neighborhood. Inspiring stories of people living in your area make people get more emotionally connected to your tweets.
  1. Tweet questions: create an interaction with your followers by asking relevant questions. For example: What’s the best thing about Napa Valley? #moving #newhome # Napa 


Pinterest will give you an amazing opportunity to show American University Park luxury real estate listing through visuals. This media website is dedicated to connecting through images. As a realtor, you need to feed your clients with visuals because these will convince them to see your properties personally.