In the field of real estate, many agents find themselves so busy showing properties that they are unable to devote attention to the small details of their businesses. While showing properties is the primary way of selling a property, all real estate agents know the need for high quality “behind the scenes” organization. Without this aspect of a real estate agent’s business, profits will not reach their full potential. With a virtual real estate assistant, many of these smaller items are taken care of with efficient precision. Real estate agents can relax knowing that their businesses are running smoothly while they are away from their desks showing property.
In fact, with the help of a virtual real estate assistant, real estate agents will be able to show even more properties and generate more income. A virtual real estate agent will promote one of the most important aspects of business: customer service. Many real estate agents intend to send thank you cards to customers, open house attendees, holiday cards and follow-up emails to potential clients. However, their busy schedules do not allow for such add-ons that make for a prosperous business. Other customer and employee service needs that can be handled by a virtual real estate assistant are purchasing and sending closing gifts, creating and mailing Just Listed and Just Sold postcards, creating CD tours for listings and planning events for an office or team yearly meeting.
Virtual real estate assistants can also help with the organizational side of the real estate business. There are many tasks such as scheduling appointments and showings, general bookkeeping, transaction coordinating and creating an automated feedback system for showing agents that are crucial to a real estate agent. More organizational tasks that can be handled by a virtual real estate agent are updating and making changes to web sites, creating monthly Market Absorption Reports for listing appointments and creating monthly CMAs on current listings. If someone such as a qualified virtual real estate assistant is on staff, the real estate agent is free to build his or her business in other ways. Also, many real estate agents are not comfortable with the organizational side of their businesses and feel more relaxed knowing these important tasks are being attended to.
All of the above-mentioned tasks are indeed crucial to the success of a real estate agent. Therefore, a real estate agent must know that his or her virtual real estate assistant is qualified to handle these important duties. When looking for a virtual real estate assistant, it is important to discover the number of years a potential assistant has worked for top producing real estate agents. Also, if a virtual real estate assistant is going to handle event planning, he or she needs to have expertise and experience in that area as well.
Virtual real estate assistants should also have multimedia experience and training, including a working knowledge of Microsoft Office software. Other computer skills should include Adobe Photo Shop, Paint Shop Pro and web site updating. Of course, checking references is imperative when hiring a virtual real estate assistant. Knowing a real estate agent that a potential assistant has served is always a bonus.